Orlando, FL (July 6, 2018) – Founded on unbelievable athletic feats in 1918, Ripley’s Believe It or Not! is reenergizing its history with a two-year touring, digital content, and publishing partnership with action sports entertainment brand Nitro Circus.
As a category exclusive partner, Ripley’s Believe It or Not! will be featured throughout Nitro Circus’ live shows and the Nitro World Games. Utilizing athlete ambassadors, the two brands will collaborate on original digital content and engaging experiences. As part of this agreement, Ripley Publishing also becomes the exclusive publisher for Nitro Circus, releasing its first title in Spring 2019.
Pushing human limits to the extreme for the last century, Ripley’s officially began when a young Robert Ripley pulled together a few notable feats of endurance, sketching each. He submitted the cartoon to his editors with the title “Champs and Chumps” but also offered “Believe It or Not” as an alternative. Today, unbelievable feats are still carrying on Ripley’s legacy—where Nitro Circus athletes, led by Travis Pastrana, continue to amaze audiences around the world by pushing progression and achieving what was previously thought impossible.
“Both global family entertainment brands, Nitro Circus and Ripley’s strive to make the unbelievable believable. It’s this passion and common thread that makes for a perfect partnership,” said Amanda Joiner, Ripley’s Senior Director of Publishing and Licensing.
“Nitro fans can expect a truly unique partnership between two like-minded brands. There couldn’t be a better strategic alignment, and we are excited to bring the partnership to life across the globe through live event experiences, content, and a number of publishing projects,” said Brett Clarke, Nitro Circus’ Chief Commercial Officer.
Kicking off the partnership, Ripley’s Believe It or Not! will be participating in “Evel Live” this Sunday, July 8, 2018 in Las Vegas. For more information and media opportunities, call Sabrina Sieck, Creative Content Manager at (407) 450-1516.
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About Ripley Entertainment
Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc. (www.ripleys.com) family of worldwide attractions, the global leader in location-based entertainment. More than 14 million people visit its 100-plus attractions in 10 countries each year. In addition to its 30 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing, and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.
About Nitro Circus
Nitro Circus, the world’s largest action sports entertainment brand, creates electrifying live events and original content that at once exhilarate, captivate, and inspire thrill-seeking fans worldwide. Cofounded by Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon, producing hit television shows, critically acclaimed documentaries, innovative digital offerings, and Nitro Circus Live, playing to sold-out stadiums on five continents.
MEDIA CONTACTS
Ripley’s Believe It or Not!:
Suzanne Smagala-Potts
Public Relations Manager
smagala@ripleys.com
Office: 407-345-8010 x8148
Cell: 727-439-0136
Sabrina Sieck
Creative Content Manager
sieck@ripleys.com
407-450-1516
Nitro Circus:
Greg Terlizzi
VP, Global Head of Public Relations
greg@nitrocircus.com
310-600-3229
Reid Vokey
Global Director of Public Relations
reid@nitrocircus.com
206-799-6997
