Ripley Entertainment Inc. provides all show element designs, intellectual property, media rights, and proprietary show management software as well as the use of the world famous trademarks in association with the attraction.
Ripley Entertainment Inc. provides substantial design and operational support.
Ripley Entertainment Inc. offers various business models that can be adapted to fit your organization’s specific needs.
Traditional GWR Museum
Copenhagen, Denmark
Brand New Guinness World Records Experience
The venue will offer endless opportunities for special events, public and media relations as guests experience the thrill of hands-on record breaking fun and excitement.
Each location will become an official embassy of the adjudication division of Guinness World Records. Think global, act local.
High impact retail opportunities are generated by capturing such “media moments” as mementos of the experience for all the participants.
The new Guinness World Records Attraction leverages the competitive spirit of one of the world’s most authentic and official brands by allowing ticket buying guests to attempt and set Guinness World Records.
The competition is what it’s all about. My kids would have so much fun trying to beat us.
It uses significant technology to present and record the record breaking, including an additional level of immersion via customized individual tracking software.
Every attraction guest will have the opportunity to break Guinness World Records
– Alistair Richards,Managing Director Guinness World Records
Initial capital required depends on the size and location of the attraction, but is approximately between $8.0 and $15.0 million USD .
The site development fee is $100,000 USD. Ongoing royalty fees are the greater of a set minimum annual fee or 15% of gross revenues.
Franchising
7576 Kingspointe Pkwy, Suite 188
Orlando, FL 32819
franchising@ripleys.com
1-407-345-8010
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