After a century of astounding readers with wild, wonderful, and not-to-be-missed stories from across the globe, Ripley’s Believe It or Not! goes next level with Nitro Circus Legends, Stories, and Epic Stunts.

This deluxe hardcover book recounts Nitro Circus’ rise from a group of adventurous friends filming crazy home-grown stunts to its explosion as a global phenomenon on MTV. Lead by ringleader and cofounder Travis Pastrana, Nitro Circus continues to thrive with electrifying world tours, hit TV specials, and innovative competitions like Nitro World Games and Nitro Rallycross. Now Nitro Circus Legends, Stories, and Epic Stunts captures it all like never before.

Readers will relive Nitro Circus’ biggest moments in this 128-page volume, which includes amazing photos, inspiring athlete profiles, and behind-the-scenes details. It also highlights the Nitro crew’s record-breaking achievements and outrageous exploits that thrill-loving readers of all ages are sure to enjoy, including:

• Dual threat Ryan “R-Willy” Williams landing countless world’s firsts on BMX and scooter, earning recognition as one of the most exciting athletes in action sports today.

• Trailblazing WCMX athlete Aaron “Wheelz” Fotheringham refusing to let his wheelchair slow him down and instead using it to push the limits flying off the 55-foot Giganta ramp.

• Champion female motocross athlete Vicki Golden breaking boundaries, including taking on one of the biggest ramps in FMX: Nitro Circus’ huge Moon Booter.

• Bruce Cook proving that you truly “Never Say Can’t” with his inspirational comeback from a traumatic injury to get back on the bike and live his FMX dream.

• “Contraptions King” Dusty Wygle proving that a rocking horse can actually fly.

Nitro Circus Legends, Stories, and Epic Stunts is available now at all major booksellers, as well as online through Amazon.com. It is also part of a growing range of Nitro Circus titles from Ripley Publishing, which includes Best of BMX and Best of Scooter books, as well as four entries in the Ripley Readers Series, designed to help kids build their reading skills and confidence at any level. Look for more Nitro Circus releases to come in 2020.

For more information on all Ripley Publishing titles, visit www.Ripleys.com/Books. To get the latest Nitro Circus news, including tour updates, exclusive behind-the-scenes content, and more, go to NitroCircus.com and follow Nitro Circus on Instagram and Facebook. Photo assets available here.

About Ripley’s Believe It or Not!

Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc. family of worldwide attractions, the global leader in location-based entertainment. More than 15 million people visit its 100-plus attractions in 11 countries each year. In addition to its 31 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books, and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada. Learn more about Ripley’s Believe It or Not! by visiting Ripleys.com and following them on Facebook, Twitter, YouTube, and Instagram.

About Nitro Circus

Nitro Circus, a global sports entertainment leader, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide.  Co-founded in 2003 by iconic superstar Travis Pastrana, Nitro Circus has since grown into a multiplatform phenomenon producing hit television programming, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010, Nitro Circus has since travelled across the planet, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process and then raised the bar once again in 2018 with Nitro Rallycross, a rejuvenation of four-wheel motorsports. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 25 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of sports and entertainment. For more information visit www.nitrocircus.com.

Media Contacts:

For Ripley’s:

Suzanne Smagala-Potts – US (smagala@ripleys.com)
Melanie Greco – Canada (melanie@getinkpr.ca)

For Nitro Circus:

Greg Terlizzi (greg@nitrocircus.com)
Reid Vokey (reid@nitrocircus.com)

The post NITRO CIRCUS LEGENDS, STORIES, AND EPIC STUNTS TAKES RIPLEY’S BELIEVE IT OR NOT! TO THE EXTREME appeared first on Ripley Entertainment Inc.

As a category exclusive partner, Ripley’s Believe It or Not! will be featured throughout Nitro Circus’ live shows and the Nitro World Games. Utilizing athlete ambassadors, the two brands will collaborate on original digital content and engaging experiences. As part of this agreement, Ripley Publishing also becomes the exclusive publisher for Nitro Circus, releasing its first title in Spring 2019.

Pushing human limits to the extreme for the last century, Ripley’s officially began when a young Robert Ripley pulled together a few notable feats of endurance, sketching each. He submitted the cartoon to his editors with the title “Champs and Chumps” but also offered “Believe It or Not” as an alternative. Today, unbelievable feats are still carrying on Ripley’s legacy—where Nitro Circus athletes, led by Travis Pastrana, continue to amaze audiences around the world by pushing progression and achieving what was previously thought impossible.

“Both global family entertainment brands, Nitro Circus and Ripley’s strive to make the unbelievable believable. It’s this passion and common thread that makes for a perfect partnership,” said Amanda Joiner, Ripley’s Senior Director of Publishing and Licensing.

“Nitro fans can expect a truly unique partnership between two like-minded brands. There couldn’t be a better strategic alignment, and we are excited to bring the partnership to life across the globe through live event experiences, content, and a number of publishing projects,” said Brett Clarke, Nitro Circus’ Chief Commercial Officer.

Kicking off the partnership, Ripley’s Believe It or Not! will be participating in “Evel Live” this Sunday, July 8, 2018 in Las Vegas. For more information and media opportunities, call Sabrina Sieck, Creative Content Manager at (407) 450-1516.

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About Ripley Entertainment

Ripley’s Believe It or Not! is part of the Ripley Entertainment Inc. (www.ripleys.com) family of worldwide attractions, the global leader in location-based entertainment.  More than 14 million people visit its 100-plus attractions in 10 countries each year.  In addition to its 30 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing, and broadcast divisions that oversee projects including the syndicated Believe It or Not! television show, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in countries around the world. Ripley Entertainment is a Jim Pattison Company, the second-largest privately held company in Canada.

About Nitro Circus

Nitro Circus, the world’s largest action sports entertainment brand, creates electrifying live events and original content that at once exhilarate, captivate, and inspire thrill-seeking fans worldwide. Cofounded by Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon, producing hit television shows, critically acclaimed documentaries, innovative digital offerings, and Nitro Circus Live, playing to sold-out stadiums on five continents.

MEDIA CONTACTS

Ripley’s Believe It or Not!:

Suzanne Smagala-Potts
Public Relations Manager
smagala@ripleys.com
Office: 407-345-8010 x8148

Cell: 727-439-0136

Sabrina Sieck
Creative Content Manager
sieck@ripleys.com
407-450-1516

Nitro Circus:

Greg Terlizzi
VP, Global Head of Public Relations
greg@nitrocircus.com
310-600-3229

Reid Vokey
Global Director of Public Relations
reid@nitrocircus.com
206-799-6997

The post Celebrating 100 Years, Ripley’s Believe It or Not! Signs Two-Year Partnership with Nitro Circus appeared first on Ripley Entertainment Inc.